Bombs for Bollywood

With all the Slumdog hype, and the ability of Bollywood songs to sell almost anything in India, the defense industry has stepped in. This is a video made by an Israeli arms firm Rafael for an Indian trade fair. Despite the absurdity, India is buying numerous missiles from Rafael, as one Indian defense officer said, “We are buying a whole host of missiles … and other equipment from Rafael. Their products are good. But this advertisement is quite tacky … like a C-grade Hindi movie song.” Apparently he was upset about the production value and not the fact that Israel thought Indians would lap up defense missiles if they were pitched in a Bollywood music video...