Wednesday, May 18, 2011

Beware of the Bubble



An interesting talk on how search engines, news sites, and Facebook are filtering a person's results depending on their past actions on the web. Thus, there is no longer a single Google; depending on what websites you've visited and other factors you might get a completely different set of results than I would for a given 'word' searched. The problem with this is that people are creating bubbles for themselves on the web without really knowing it. So, people get funneled into similar political views, stories, movies, music, etc; and the web then functions as a device that boxes people in instead of connecting them to new ideas.